Reflection Post Content Expectation Initial Post: Student 1 - I like ice cream. Student 1 - Ice cream is a delicious treat that has been enjoyed by people of all ages for decades. I remember the first time I made ice cream with my mother. It was hard work, but the reward was worth it. We shared our creation with our friends and neighbors. There are two lessons Ive learned from this experience that apply to business. First, those who are dedicated to the task at hand will, more often than not, find success. And, second, when we are successful, it can be even more fulfilling to share the fruit of our labor with those around us. Reply Post: Student 2 - I like ice cream, too. Student 2 - Thats great to hear. I appreciate how you drew lifelong lessons out of your childhood experience. I like ice cream, too. My favorite flavor is strawberry. What about you? --- or --- Student 2 - I appreciate your point. Ive never thought about ice cream with such enthusiasm before. I recognize that my opinion may be biased by the fact that I find ice cream to be an unhealthy treat that is full of fat and sugar. However, you do make valid points about the connection between hard work and success. Thank you for sharing.

Use one or more of the following topics (from Ch. 11) to guide your thoughts for this weeks reflection post: Include a link or screenshot of a print ad you've seen recently. Comment on whether you think it's aiming to achieve a cognitive, emotional, or behavioral goal.

Does the ad stimulate you to learn more about the brand?

Imagine you're designing an ad for a (choose one): car, laptop, or health clinic. What would your ad look like if you were targeting: a) an older audience, b) kids, c) the wealthy? What celebrity might you have endorse your brand? Why?

If you had to reach a customer segment of "tweens" (kids between 8 and 13), which medium would you choose? What about for men in their 30s? Men in their 60s? In which medium would you advertise if you ran a performing arts center?