Re-frame each statement as a more appropriate value creation-oriented question that might lead to a marketable opportunity. And then suggest a creative response.

Re-frame each statement as a more appropriate value creation-oriented question that might lead to a marketable opportunity. And then suggest a creative response.

Example Ive been playing banjo my whole life. Id like to quit my job and devote myself to playing.

Response - Is there an untapped market for unique entertainment that a banjo player might fill?

Possible answer Itd be memorable entertainment at events (e.g. art openings, birthdays, etc) so long as it wasnt distracting.

Question 1 I want to have my own company so I can leverage my creative talent at cake decorating.

Question 2 Theres an empty store front across from the grocery. Ive always dreamed of owning my own karate studio.

For each of the following products, articulate the full value proposition. It doesnt have to be one used by the actual company. So, take whatever license necessary to demonstrate you understand the components of a strong value proposition.

Example Samsung phones

Value Proposition - Consumers are on the go in a world that also demands ever-increasing connectivity. Samsung phones provide the highest-speed connectivity available with an easy to use interface all at an affordable price.

Explanation - The problem faced by their market is the perceived need to keep up without spending an exorbitant amount of money on a phone. By highlighting highest-speed and affordable price, the message also differentiates the Samsung solution from that of competitors.

Question 3 Anheuser Buschs Bud Light

Question 4 Target Stores

Question 5 The new Tesla Truck

In week 1, we analyzed the sharing economy. This week, youre going to build on the knowledge you gained. Your assignment is to deconstruct the economics underlying AirBnB. Specifically, I want you to answer the following questions:

• What resources are being shared?
• What is the opportunity cost of the resources consumed to facilitate this sharing?
• How does this create value for customers?
• Does the value created for customers outweigh the opportunity cost of the resources consumed?
• Does AirBnB capture a sufficient amount of any value generated to remain a viable business?