refrence book. consumar behavior eleventh edition ramesh kumar

Q2: You are required to choose a brand of interest that you are familiar with and analyze the marketing strategies of this brand in light of the concepts and theories discussed in this course. Consider the brand's target market and their consumer decision process, and explore the brand's product, pricing, promotion and distribution strategies highlighting relevant consumer behavior theories and concepts in your explanation. Critique and evaluate how well the brand applied the different concepts and theories in their strategies, and recommend modifications if needed, supported by theory. You may seek help refrence book. consumar behavior eleventh edition ramesh kumar