Regal Foods Corp., a packaged foods manufacturer, wishes to determine the percentage of Umber coffee sold in
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Question:
Regal Foods Corp., a packaged foods manufacturer, wishes to determine the percentage of Umber coffee sold in a geographic area as compared to the percentage of the total population in this market. The most appropriate index to use would be the
a. survey of buying power index.
b. brand development index.
c. category development index.
d. Dow Jones sustainability index.
e. consumer price index.
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