Question: Regarding Chapter 1 4 , please answer one of the following questions: Could you please use examples to explain two tools of sales promotion? What

Regarding Chapter 14, please answer one of the following questions:
Could you please use examples to explain two tools of sales promotion? What issues and problems can arise in different country markets
regarding sales promotion?
The strategic/consultative selling model has been widely used in the US. Could you please explain the five steps of this model?
Related to the strategic/consultative selling model, could you please explain the six-step presentation plan? As CEO of Ford, could you use this
model in China's market? Why?
To explore global markets, it is very helpful for you to have a strong sales team. How does management's orientation (e.g., ethnocentric,
polycentric, or regiocentric) correlate with decisions about sales force nationality? What other factors affect sales force composition?
Red Bull and other energy drinks have generated negative publicity regarding possible health hazards. Discuss how Red Bull could deal with
these issues and share your reasons for your proposal.
 Regarding Chapter 14, please answer one of the following questions: Could

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