Regarding Segmentation, Which of the following is a FALSE STATEMENT?

Segmentation is simply the process of grouping people together according to what makes them similar.

You start the segmentation process by first defining the total universe of all potential customers applicable for your product or service.

Segmentation is how you begin to answer the KEY marketing question, "Who is my customer?"

Segmentation is about a first step marketing principle: Select the target market segment that you want to serve.