Regarding the case: Beyond Meat: changing customer behaviour in food consumption

1. What drives and motivates Beyond Meat to pursue its ambitious goal of contributing to a healthier, safer, and more sustainable food supply for the world?

2. What was the main driver of product innovation in Beyond Meat's case: Technology Push or Market Pull?

3. Is Beyond Meat a disruptive innovation or a nondisruptive creation (blue ocean)?

4. How do Beyond Meat products compare to animal meat?

5. What are Beyond Meat's target markets? How is Beyond Meat reaching its target markets?

6. Should Beyond Meat target commercial enterprises and large food chain companies such as Chipotle and Taco Bell, or should it target retail consumers?

7. How can Beyond Meat develop and maintain its competitive advantage and protect its company profile?

8. Should Beyond Meat diversify overseas or should it concentrate on the US market?