Question: Regarding the jam study discussed in class ( from the Sticky Ideas chapter ) , the assortment led to higher s les . larger medium
Regarding the "jam study" discussed in class from the Sticky Ideas chapter the assortment led to higher sles larger medium sized smaller mixedQuestion
is the answer to the question: How will we provide superior value to our target market?
Product positioning
Marketing strategy
Market segmentation
Provide the lowest cost
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