Question: Regarding vision statements, which statement below is FALSE? A. Vision statements should be one sentence long. B. Vision statements should be written from a customer

Regarding vision statements, which statement below is FALSE?

A. Vision statements should be one sentence long.

B. Vision statements should be written from a customer perspective.

C. Vision statements should do more than identify the product/service a firm offers.

D. Vision statements should answer the question "What is our mission?"

E. Firms should develop a vision statement before a mission statement

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