Regina is considering different laptop computers before shefinally buys a new laptop. She has collected information about fourdifferent laptops and is focused on five attributes that she thinksare important. She has rated these laptops on the attributes andhas asked you to help her in making a choice. Using the FishbeinMulti-Attribute Model, please answer the question below:

Regina’s Attribute Matrix

Attribute	Importance Weights	HP Pavilion	Dell Latitude	Sony Vaio	Acer Aspire
Weight	0.4	Bad	Very Good	Fair	Very Bad
Integrated camera	0.1	Good	Bad	Very Good	Fair
Display Resolution	0.25	Very Bad	Excellent	Terrible	Good
Built-In Numeric Keyboard	0.05	Excellent	Excellent	Excellent	Excellent
Energy Star Compliance	0.2	Very Good	Terrible	Good	Terrible

Q. The first step involved in using Regina’s AttributeMatrix to help her evaluate the different options when using theFishbein Multi-Attribute Model is:

1.Multiplying the attribute values to the scale values andassigning a name to each resulting attribute value.

2. Creating a scale that captures the attribute belief for eachbrand and assigning values to those beliefs.

3. Converting the attribute names to scale values and assigninga value to each attribute name.

4. Converting the attribute beliefs into numbers by assigningincreasing ratings left to right on the grid.

5. Converting the brand names into distinct values.

Answer rating: 100% (QA)

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