Regional Intergration: what does it mean, why is it important for business and countries today? What do they get out of it? What are the siccessstories and in particular understand the sophistication of the EU. Have some examples in terms of policies.

Strategy: How do business choose a strategy when they decide to expand internationally? What dirves those strategies? Cost pressures? Local Responsiveness? What are the four main strategies? Can a company alter its strategy?

Entry market strategies: understand all types of entry market strategies. What are the opportunities and challenges of each?

Global Marketing: Think about the importance of segmentation internationally, why it is so important to focus on your clinetele, when does it make sense to go globally versus locally.

course :international business