Question: REI Adventure trips range from an Under 3 5 kayaking weekend in the San Juan Islands to a five - day family adventure in

REI Adventure trips range from an "Under 35"
kayaking weekend in the San Juan Islands to a five-
day family adventure in Olympic National Park. REI
Adventures is using what type of target marketing
strategy?
Differentiated
Heterogeneous
Concentrated
Undifferentiated
REI Adventure trips range from an "Under 35" kayaking weekend in

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