Question: Related to Figure 5 - 3 about needs - based segmentation, complete the following: a . Using the laptop product - price configuration provided, create

Related to Figure 5-3 about needs-based segmentation, complete the following:
a. Using the laptop product-price configuration provided, create a needs-based
segment for laptop users who have home businesses and work on their laptops for four to six hours a day, including while on out-of-town business trips.
b. Next, using the laptop product-price configuration provided, create a needs-based segment for a high school student with a limited budget who wants to buy a laptop for school assignments, email, and entertainment.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!