Question: Related to text book Quantitative Methods for Business, 13th ed. Anderson et al. For case study question 1 of Chapter 9, planning an advertising campaign,
Related to text book Quantitative Methods for Business, 13th ed. Anderson et al.
For case study question 1 of Chapter 9, planning an advertising campaign, working on the mathematical model and obtained the following objective function and constraints:
Min TV $140,000 + Max R $99,000 + Min O $30,000 <= $279,000
TV + R + O <= $ 279,000
TV >= $ 140,000
R <= $ 99,000
O >= $ 30,000
TV, R, O >= 0
Is this correct?
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