relations perspective.

Read the case and answer the question that follow.

Zillions is a multinational parent corporation that owns many well$-$known consumer brands in many different product lines, including fashion, cosmetics$,$ watches, toys, household cleaning supplies, gardening supplies, and small appliances. The company's CEO, who is well$-$schooled in management theory, believes strongly in the human relations perspective on management.

Zillions sells its cosmetics in upscale department stores and pharmacies, where Zillions$-$trained staff engage in personal selling to potential customers. Following Hugo Munsterberg's example, Zillions has studied its current staff's performance, and it has identified certain traits that make for a very successful cosmetics salesperson. For example, the most successful salespeople have an outgoing personality, smile frequently, ask lots of questions, suggest products that are best suited to the customer, and express enthusiasm for Zillions' cosmetic lines. How would you evaluate Zillions' use of Munsterberg's research?

Multiple Choice

Zillions is not adequately following Munsterberg's research.

Munsterberg's approach offers excellent guidance in helping Zillions hire the right people and increase cosmetics sales.

Munsterberg's approach will not work here because his theories are more applicable to industrial products than to consumer products.