Relative to traditional vehicles, what do consumers get from adopting auto-pilot vehicles? What do they give up?
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Question:
Relative to traditional vehicles, what do consumers "get" from adopting auto-pilot vehicles? What do
they "give up"?
What could the manufacturers do to overcome these biases, and thus help the diffusion of auto-pilot
vehicles, if they become commercially available?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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