Remaining Time: 1 hour, 07 minutes, 53 seconds. Question Completion Status: QUESTION 27 The process of new business development is critical for advertising agencies as A this process provides Important training opportunities for agency personnel B. they need to justify the existence of the new business unit O C. they compete in B2B markets and clients may defect O D. they need to refresh their portfolio of clients O E. they need to constantly grow QUESTION 28 When a single brand designates many different but related products, this is called O A brand extension O B. brand repositioning O G. umbrella branding O D. co-branding O E. brand equity QUESTION 29 By comparing the results of the three surveys reported in the article "J&JI Stays Baby Fresh" one may conclude that the J&J brand A has considerable equity O B. may have begun to tarnish O C. is at the top among global, informed survey respondents O D. All of the above O E. Only A and B