Remarkable is an E Ink writer tablet for reading documents and textbooks, sketching and note-taking with the goal of a paper-like writing experience. Developed by a Norwegian startup company of the same name, the device is geared towards students, academics, and professionals. The consumers who first got their remarkable tablets are a critical group of new product adopters because they: continue to buy the product after a new product is introduced. O extend the product life cycle. 0 act as reverse engineering consultants. 0 help the product gain market acceptance. 0 help with test marketing