ReMarkable$$ is an E Ink writer tablet for reading documents and textbooks, sketching, and note$-$taking with the goal of a paper$-$like writing experience. Developed by a Norwegian startup company of the same name, the device is geared towards students, academics, and professionals. The consumers who first got their ReMarkable tablets are a critical group of new product adopters because they:

help the product gain market acceptance.

extend the product life cycle.

continue to buy the product after a new product is introduced.

help with test marketing.

act as reverse engineering consultants.