Reminder advertising is important for ed Select one: a. maintaining competitiveness of mature products b. increasing awareness of brand, products and services c. all of these d. Convincing customers that an offering is more valuable than competing offerings One way to position an offering is to plot customer survey data on a nnect Select one: a. Experiential b. Symbolic c. Perceptual d. Functional Map. . The term offering is used to refer to: Select one: a. the complete set of things included in a purchase b. Product C. A brand promise d. products and services when they are bundled together Which of the following types of survey questions typically results in qualitative data? Select one: a. None of these b. Open ended C. Ranked or ordinal O d. Matrix or rating e. Close ended What is the importance of 'Value Exchange in Digital Marketing? Explain in brief with one example. Alto Which of the following is NOT a good source of information about your customers? Select one: o a. Focus group b. Website analytics O c. All three are good sources O d. Retail locations