Question: Remote work has changed the way the workforce seeks information. Printed journals and publications have given way to digital media, which offers convenience and time
Remote work has changed the way the workforce seeks information. Printed journals and publications have given way to digital media, which offers convenience
and time savings. However, not all material available online is accurate and/or up-to- date.
Green Journal is a publisher for several business publications, including the monthly Engineering Review. In 2020, their physical publications took a hard hit as many companies did not renew subscriptions; but paid digital subscriptions for Engineering Review increased by 30% due to remote workforces. In the first half of 2021, digital accesses to Engineering Review dropped by 21%. Green Journal commissioned a survey of Engineering Reviews subscribers, asking them how they keep up with engineering news and if there were changes in 2020 and 2021. The results showed that there was a year-on-year increase of 13% who used blogs and forums as their primary source of information. Reasons cited included cost, better interface, and niche interests (i.e. users were interested in one particular feature in a certain branch of engineering example: pressure gauges on ship boilers) How can Green Journal retain and attract corporate digital subscribers to Engineering Review? What digital tools and services can they use to create a better user experience for engineers in general while still catering to niche interests?
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