Rensil, a popular laundry detergent brand in the United Kingdom, repackaged its washing powder in 20 gram
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Question:
Rensil, a popular laundry detergent brand in the United Kingdom, repackaged its washing powder in 20 gram and 50 gram packs in Kenya to sell them at reasonable prices. In this scenario, the factor that is influencing product adaptation in the local market is............
A) climatic requirements
B) political requirements
C) cultural requirements
D) technological requirements
E) economic requirements
Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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