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Reply to Marketing Essentials "Big Six Functions" (3 replies)

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• Vicki Homan
• Vicki Homan
• Monday
• May 17 at 7:56am
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• Marketing teaches how businesses plan, promote, and distribute their products.By using the "Big Six Functions" of marketing, businesses facilitate how the products get in the hands of consumers. Much planning goes into the development of the product and also the promotion to reach the consumer. To help students understand this process, have students research local businesses, visit the businesses, and interview the employer and employees to gain a more in-depth understanding of the marketing process.Afterwards, get students to simulate a business and new product. The students will have to market their product from its creation to getting the product into the hands of the consumers. This will take them through all the functions of marketing and give them experience of how businesses are successful or unsuccessful.
• Patrick Williams
• Patrick Williams
• Yesterday
• May 18 at 8:45pm
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• I worked for a brewery down here on the coast and while they were very adept in the manufacturing and chemistry of their product they had disconnected from their communication and understanding of consumers wants and needs. This severely stunted the companies growth allowing more in tune competitors to eat up more local market share.
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• Patrick Williams
• Patrick Williams
• Yesterday
• May 18 at 8:41pm
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• Management of the supply chain and distribution system is integral to the dissemination of a product in order to optimize reach to the end user. Teaching students the use of a pricing strategy that maximizes return while protecting the consumers perceived value . Have students understand how firms leverage their management information systems will tie together how pricing and distribution decisions are made. Student can also see how feedback from customer reviews and management information systems shape the evolution of products and services. Tying these concepts together student can determine promotional strategies based on the demographics to the end used and feed back on how the product is used. Finally, developing individualized selling strategies based on consumer use and habits will streamline the distribution of products to expand the products reach. The use of case studies in the classroom can improve the efficacy of content, allowing students to apply core concepts in a more practical setting.