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COLLAPSE gee collect Quantitative databasically, numbers and stats about people's behaviors, opinions, or experiences. They're _ useful when you want to get a broad view of a large group, like figuring out how many college students watch Netflix while studying or how often people use social media to relax. Surveys are usually faster and cheaper to distribute than things like interviews or focus groups, especially online, Fhey're also good for comparing groups (Ferris & Stein, 2024). ~ 4 You'd use surveys when you're looking for patterns or trends, and you don't need super deep explanations. But if you want more personal stories or emotional depth, then in-depth interviews or focus groups would work better. One downside of surveys is that they don't give much context you don't get to ask follow-up questions. Also, people might not be honest.) they may rush through without thinking, which can mess up the results. The American Sociological Association made ethical guidelines to protect people in studies because research can sometimes cross the line. For example, studies that involve trauma, illegal behavior, or personal identity could be risky ifnothandled = properly. If researchers don't get consent or keep things private, people could be emotionally hurt or even put in danger. mpted to cut corners or go too far because they want results that get attention or prove I thi iologists might be te: cal es nea 2 s come firstno finding is worth risking someone's safety or trust, their theories. But ethics should alway: Works Cited : : , . W y 24. 1S, >