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My initial strategy was to provide a high quality natural sport drink at an affordable price to all customers. As part of this strategy the manufacturer team will be required to produce products that are natural and of the highest quality.I set my prices for my product to attract more customers. I also did not purchase enough product and I end up having a loss because of this. The most difficult part of this simulation is not understanding how each item under the strategy journal affects sales and gross profit. I guess all of the numbers I entered into the simulation because there is no historical data to use as a guard for the decision making. One of the things that has been helpful for me was rewatching the videos on how to play the simulation and reading the guide. Another helpful thing for me was being able to edit the information that I had previously entered in simulation. Lastly, being able to ask questions when I do not understand.