Question: reply with a positive comment Question B I took a look at the Ford website and their different purchasing guides as well as advertisements and

reply with a positive comment reply with a positive comment Question B I took a look at

Question B I took a look at the Ford website and their different purchasing guides as well as advertisements and saw a few things stand out that i'm sure they use to get more customers than their competitors. To start each car is depicted in an environment that people associate with the model. For example, the mustang is shown with a blurred background as if it is speeding down the road because people think of this as a fast car being that it is a sports car. The company also includes things such as sparkles ans flashes of light to show the car is sparkling new. Something else that stood out to me is that whenever Ford list a price for a car, it always says "starting at" and then lists the price. They list the lowest possible price which draws people to it because they think they are saving money, but once they go to buy the car and add all the features they want, they will see that it is much more expensive. Ford also uses words such as unique, distinct, high powered, customize, and adrenaline-pumping performance when describing just the 2020 mustang alone. Ford uses various competitive strategies to draw different groups of customers

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