report should be presented in a management report format covering the following key elements:

Section

Detail

$1$ Introduction $-$ Define the scope of your work$)$

$2$ Vision and Mission $-$ State the Vision and Mission statement of your organization. Suggest any changes in vision and$/$or mission statement if you deem necessary

$3$ Internal Analysis $-$ Conduct an Internal Analysis of your chosen organization to define its Strengths and Weaknesses. Provide any evidence where necessary.

$4$ Market Map $-$ Create the current market map of your chosen organization $($i$.$e$.,$ map all the customer segments and geographies $($market spaces$)$ your organization serves with each of its existing products$/$services$)$

$5$ External Analysis $-$ Choose a market space where your chosen organization is present and conduct an External Analysis $($i$.$e$.,$ identify trends related to PESTEL and Porter$$s Five Forces$).$

$6$ Strategic Priority $-$ Define what the Strategic Priority should be for the market space you analyzed above $($in other words, what Strengths your chosen organization can leverage, what Weaknesses it should try to minimize, what specific Opportunities or Threats it should address$)$ and what initiatives should be put in place to address it$.$

$7$ Recommendations $-$ Emphasize the key recommendations and consider how they might be implemented $($bullet$-$point$).$