report should be presented in a management report format covering the following key elements:

$$

Section

Detail

$1$

$$Introduction

$-$

$$Define the scope of your work

$)$

$2$

$$Vision and Mission

$-$

$$State the Vision and Mission statement of your organization. Suggest any changes in vision and

$/$

or mission statement if you deem necessary

$3$

$$Internal Analysis

$-$

$$Conduct an Internal Analysis of your chosen organization to define its Strengths and Weaknesses. Provide any evidence where necessary.

$4$

$$Market Map

$-$

$$Create the current market map of your chosen organization

$($

i

$.$

e

$.$

$,$

$$map all the customer segments and geographies

$($

market spaces

$)$

$$your organization serves with each of its existing products

$/$

services

$)$

$5$

$$External Analysis

$-$

$$Choose a market space where your chosen organization is present and conduct an External Analysis

$($

i

$.$

e

$.$

$,$

$$identify trends related to PESTEL and Porter

$$

s Five Forces

$)$

$.$

$6$

$$Strategic Priority

$-$

$$Define what the Strategic Priority should be for the market space you analyzed above

$($

in other words, what Strengths your chosen organization can leverage, what Weaknesses it should try to minimize, what specific Opportunities or Threats it should address

$)$

$$and what initiatives should be put in place to address it

$.$

$7$

$$Recommendations

$-$

$$Emphasize the key recommendations and consider how they might be implemented

$($

bullet

$-$

point

$)$

$.$