Reports are written to deliver a practical response to complex problems that require careful research and analysis. Professionals are often called upon to (1) identify needs or problems faced by organizations, clients, or the public in a specific context, (2) generate and analyze possible responses, and (3) recommend the best option or course of action, taking into account factors such as (a) expected benefits, (b) financial costs, and (3) implementation challenges. This assignment requires you to write a short report that applies these skills.

Write an analytical report that addresses ONE of the topics below and provides a thorough, persuasive response to the problem.

Option #1: Social Media Influencers

Select any organization that interests you; the organization can be large or small, public or private, domestic or international. The organization wants to align itself with social media influencers to enhance its brand image and improve its performance in the marketplace. Select and analyze 3-5 social media influencers and recommend which one(s) would best serve the organizations interests. If you recommend multiple options, be sure to rank your choices in order of effectiveness. Use a consistent set of criteria to evaluate the relevance and likelihood of success of the influencers you are considering.

Write your report in memo format and direct it to the head of the organization you have chosen.