Question: Repositioning typically involves changing one or more marketing mix element. The case summarizes how the company changed the product element of the marketing mix to

Repositioning typically involves changing one or more marketing mix element. The case summarizes how the company changed the product element of the marketing mix to help Coca

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Cola achieve its sales goals for Coke Zero Sugar. If research indicates it should reposition Coke Zero Sugar again, this time by adjusting the place element, which of the following proposals would you recommend?

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