Question: Request a tutor to help explain these questions to me. 1. Briefly explain the differences between mass marketing, targeting marketing and one-to-one marketing. 2. Provide

Request a tutor to help explain these questions to me.

1. Briefly explain the differences between mass marketing, targeting marketing and one-to-one marketing.

2. Provide 3 examples of how companies can segment their target market.

3. Why do companies position products?

4. Give an example of a tagline.What is it's intention?

5. What is the difference between product depth and product breadth?

6.Explain why and when penetration and skimming prices are used in the introductory phase of a product.

7. Explain the product lifecycle.

8. Explain "Idea Screening" and why it is important.

9. Why are marketing channel decisions as important as product and pricing feature decisions?

10. Why are direct marketing channels possible for some products and not for others?

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