Question: Required: (a) How has PepsiCo's diversification strategy proved to be advantageous in comparison to the strategy of Coca-Cola? (10 marks) (b) What trends in consumer

Required: (a) How has PepsiCo's diversification strategy proved to be advantageous in comparison to the strategy of Coca-Cola? (10 marks) (b) What trends in consumer preferences has PepsiCo sought to satisfy? (10 marks) (c) How internationalised do you feel PepsiCo has become? (10 marks) (d) Describe PepsiCo's current strategy in both its home market and international markets. (10 marks) (Total = 40 marks)

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