! Required information 6. CLEAN: Starbucks Opens First Cafe in Sub-Saharan Africa CLEAN: Starbucks Opens First Cafe in Sub-Saharan Africa This activity is important because, as a manager, you must be able to understand the 4Ps of marketing, how to configure the marketing mix in foreign markets, and how marketing can be performed to reduce the costs of value creation and add value by better serving customer needs in the market. The goal of this activity is to demonstrate your understanding of international marketing, the 4Ps; how to configure the marketing mix, and how to create value for customers while minimizing costs. Click the button to watch the video. Then, answer the questions that follow. AFP TV Help Desk International : afptv-en@afp.com Help Desk French : afptv-fr@afp.com Help Desk Arabic : afptv-ar@afp.com TITLE: South Africa first sub-Saharan Starbucks DURATION: 03:50 PLACE/DATE: Johannesburg, S. Africa, 20-21 April 2016 LANGUAGE: Nat Sound (English) RESTRICTIONS: No. Source: AFPTV GRAPHIC CONTENT: No. 0:00 / 3:54 1x 30s Used by permission of BoClips and knowledgemotion Ltd. All rights reserved. CC 6a. Watch the images at the beginning of the vid... Watch the images at the beginning of the video clip. What do the images tell you about how Starbucks is approaching the market in South Africa? Multiple Choice Starbucks is staffing its store with U.S. workers to ensure a consistent corporate culture. Starbucks appears to be pursuing a standardization strategy. Starbucks is offering its products at lower prices to better meet market demand. O Starbucks recognizes the vast differences between the market in South Africa and the U.S. market. Starbucks has made several attempts to customize its offerings to the local market. 6b. Based on the video, how does Starbucks view ... Based on the video, how does Starbucks view its customers in South Africa? Multiple Choice Starbucks recognizes that tea is the preferred beverage and has adapted its product line accordingly. Starbucks is focusing on mass production of standardized output in order to better reach its customers in South Africa. Starbucks believes experience curve effects and economies of scale are critical to success in South Africa. Starbucks believes its customers in South Africa will have similar tastes and preferences as those in the United States. o Starbucks believes its customers in South Africa will be strong consumers of its products, but only if lower prices options are available. 6c. The logo on the cups in the new Starbucks in... The logo on the cups in the new Starbucks in South Africa is related to which part of the marketing mix? Multiple Choice O place O O promotion O price profit O produce product 6d. As part of its grand opening in Johannesburg... As part of its grand opening in Johannesburg, Starbucks provided giveaways and created an atmosphere of excitement. Which best describes Starbucks communications strategy in South Africa? Multiple Choice Starbucks is focusing on just social media to reach its target customer. Starbucks is promoting source effects in its communications strategy. Starbucks is using a push communications strategy. Starbucks is using business analytics to reach its target market. O O Starbucks is using a pull communications strategy. ! Required information 6. CLEAN: Starbucks Opens First Cafe in Sub-Saharan Africa CLEAN: Starbucks Opens First Cafe in Sub-Saharan Africa This activity is important because, as a manager, you must be able to understand the 4Ps of marketing, how to configure the marketing mix in foreign markets, and how marketing can be performed to reduce the costs of value creation and add value by better serving customer needs in the market. The goal of this activity is to demonstrate your understanding of international marketing, the 4Ps; how to configure the marketing mix, and how to create value for customers while minimizing costs. Click the button to watch the video. Then, answer the questions that follow. AFP TV Help Desk International : afptv-en@afp.com Help Desk French : afptv-fr@afp.com Help Desk Arabic : afptv-ar@afp.com TITLE: South Africa first sub-Saharan Starbucks DURATION: 03:50 PLACE/DATE: Johannesburg, S. Africa, 20-21 April 2016 LANGUAGE: Nat Sound (English) RESTRICTIONS: No. Source: AFPTV GRAPHIC CONTENT: No. 0:00 / 3:54 1x 30s Used by permission of BoClips and knowledgemotion Ltd. All rights reserved. CC 6a. Watch the images at the beginning of the vid... Watch the images at the beginning of the video clip. What do the images tell you about how Starbucks is approaching the market in South Africa? Multiple Choice Starbucks is staffing its store with U.S. workers to ensure a consistent corporate culture. Starbucks appears to be pursuing a standardization strategy. Starbucks is offering its products at lower prices to better meet market demand. O Starbucks recognizes the vast differences between the market in South Africa and the U.S. market. Starbucks has made several attempts to customize its offerings to the local market. 6b. Based on the video, how does Starbucks view ... Based on the video, how does Starbucks view its customers in South Africa? Multiple Choice Starbucks recognizes that tea is the preferred beverage and has adapted its product line accordingly. Starbucks is focusing on mass production of standardized output in order to better reach its customers in South Africa. Starbucks believes experience curve effects and economies of scale are critical to success in South Africa. Starbucks believes its customers in South Africa will have similar tastes and preferences as those in the United States. o Starbucks believes its customers in South Africa will be strong consumers of its products, but only if lower prices options are available. 6c. The logo on the cups in the new Starbucks in... The logo on the cups in the new Starbucks in South Africa is related to which part of the marketing mix? Multiple Choice O place O O promotion O price profit O produce product 6d. As part of its grand opening in Johannesburg... As part of its grand opening in Johannesburg, Starbucks provided giveaways and created an atmosphere of excitement. Which best describes Starbucks communications strategy in South Africa? Multiple Choice Starbucks is focusing on just social media to reach its target customer. Starbucks is promoting source effects in its communications strategy. Starbucks is using a push communications strategy. Starbucks is using business analytics to reach its target market. O O Starbucks is using a pull communications strategy