Required information Horizontal Acquisition Read the overview below and complete the activities that follow. Horizontal mergers and acquisitions, which involve combining the operations of firms within the same product or service market, provide an effective means for firms to rapidly increase the scale and horizontal scope of their core business. The goal of this exercise is for you to understand the strategic benefits and risks of expanding a company's horizontal scope of operations Before completing this exercise, be sure to review Ch. 6, Strengthening a Company's Competitive Position;" specifically, the section entitled "Horizontal Merger and Acquisition Strategies" and Illustration Capsule 6.3, Walmart's Expansion into E-Commerce via Horizontal Acquisition." Walmart's strategy of acquiring Jet.com accomplished every outcome except Multiple Choice unseating Amazon as the industry leader in e-commerce. helping to accelerate its growth in e-commerce. providing quick access to knowledge and capabilities it lacked. increasing the extent of its online product offerings. attracting new customer segments