Required information Producing a Print Ad This activity is important because, as a print media buyer, you must understand the print production process and be able to keep projects on task, on time, and on budget. The goal of this exercise is to demonstrate your understanding of the print production process. Read the case of Gabrielle and then answer the questions that follow about the print production process. Gabrielle works for Hometown Advertising, an ad agency based in Atlanta, Georgia, that specializes in print advertising. Gabrielle's main focus is working to keep all parties involved in the print production process on task and keep all costs within budget Gabrielle has a client, Allergon, which is a new allergy relief medication that seeks to promote itself and raise brand recognition. Allergon wants to do so by advertising in magazines that are popular among Caucasian males, ages 1834, those most likely to suffer from allergies. Contemplate the considerations that Gabrielle must ponder in each stage of the print production process for Allergon. Gabrielle and her team are now ready to create the visual for the ad, which involves one bee that has not taken Allergon sneezing into a flower and another bee that has taken Allergon lounging on a flower comfortably. One of the production department team members suggests that they take pictures f flowers to use in the ad at a nearby park. Gabrielle knows that this is an added cost that the team should avoid if they want to stay on budget. Instead of commissioning a photographer to take photos, Gabrielle would likely recommend Multiple Choice O using a team member's phone to take pictures at the local park. O simply telling the client that the project will go over budget given the creative idea for the ad. commissioning an illustrator to draw flowers for the ad using stock photography, o o asking the client if there is any wiggle room in the budget