Required information SB Exercise 7-16 through Exercise 7-17 (Algo) [The following information applies to the questions displayed befow] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two alfices - one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as varlable costs. A contribution format segmented income statement for the company's most recent year is glven: Exerciso 7.17 (Algo) Working with a Segmented Income Statement [LO7-4] Aswime that Minneopolis' sales by major market are: Required information 1. How much would the company's profits increase (decrease) if it implemented the actvertising campaign in the Medicai Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campalgn? Complete this question by entering your answers in the tabs below. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Exercise 7.17 (Algo) Working with a Segmented Income Statement [LO7.4] Assume that Minneapolls' sales by major market are: The company would like to initiote an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,400. Marketing studies indicate that such a campalgn would increase sales in the Medical matket by $43,200 or increake tales in the Dental market by $37,800. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How inoch would the companys prohits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recorimend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required information 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market