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Geek Squad

This activity is important because changes in the marketing environment are a source of opportunities and threats to be managed. Environmental scanning identifies the changes the five environmental forces: social, economic, technological, competitive, and regulatory. Social forces include the demographic characteristics of a population and culture, and changes in these factors can have a dramatic impact on marketing strategy.

The goal of this activity is to demonstrate your understanding of how social forces are relevant to the Geek Squad at Best Buy.

Click the $$ button to watch the video. Then, answer the questions that follow.

Sue is a soccer mom, born in $1971.$ She spends a great deal of her discretionary income on her children's electronics. She is part of

Multiple Choice

Generation Y$.$

the Millennials.

Generation X$.$

the Baby Boomer generation.

the GI generation.