Requirement $1.$ For each$$ decision, state whether the company is following a cost leadership or a product differentiation strategy.

Decisions

a$.$

A running shoe manufacturer is weighing whether to purchase leather from a cheaper supplier in order to compete with lower priced competitors.

cost leadership strategy

b$.$

An office supply store is considering adding a delivery service that its competitors do not have.

$$

cost leadership strategy

product differentiation strategy

c$.$

A regional retailer is deciding whether to install$$ self$-$check$-$out counters. This technology will reduce the number of$$ check$-$out clerks required in the store.

$$

cost leadership strategy

product differentiation strategy

d$.$

A local florist is considering hiring a horticulture specialist to help customers with gardening questions.