Requirement $1.$ For each decision, state whether the company is following a cost leadership or a product differentiation strategy.

Decisions

a$.$ A running shoe manufacturer is weighing whether to purchase leather from a cheaper supplier in order to compete with lower priced competitors.

b$.$ An office supply store is considering adding a delivery service that its competitors do not have.

c$.$ A regional retailer is deciding whether to install self$-$check$-$out counters. This technology will reduce the number of check$-$out clerks required in the store.

d$.$ A local florist is considering hiring a horticulture specialist to help customers with gardening questions.