Research a crisis that occurred in your field of communications such as the 2013 Target data...

 

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Research a crisis that occurred in your field of communications such as the 2013 Target data breach, the 2015 Volkswagen emissions scandal, or the 2017 firing of Bill O'Reilly from Fox News. Briefly describe the crisis. Then, address the following: What communication issues were present in the crisis, and what impact did these issues have on the company? Develop a specific crisis- communication plan using the information from Chapter of your textbook (Business Communication for Success by Scott McLean). How do you think the company should have publically responded to consumers or customers about the crisis? Research a crisis that occurred in your field of communications such as the 2013 Target data breach, the 2015 Volkswagen emissions scandal, or the 2017 firing of Bill O'Reilly from Fox News. Briefly describe the crisis. Then, address the following: What communication issues were present in the crisis, and what impact did these issues have on the company? Develop a specific crisis- communication plan using the information from Chapter of your textbook (Business Communication for Success by Scott McLean). How do you think the company should have publically responded to consumers or customers about the crisis?

Answer rating: 100% (QA)

Event The 2013 Target Data Breach Description of the CrisisThe 2013 Target data breach was a significant cybersecurity incident where cybercriminals g... View the full answer