Question: Research and development (R & D) is a process intended to create new or improved technology that can provide a competitive advantage at the business,

"Research and development (R & D) is a process intended to create new or improved technology that can provide a competitive advantage at the business, industry, or national level." Would you agree that research and development plays a key factor in a cost or differentiation strategy? Should companies focus on both strategies or should just choose one and just focus on it? And if just one which one is preferable?

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