Question: Research Articles OUTLINE Research Problem Research Theory Methodology Hypotheses Instruments Sample Findings Implications Future Research 1. The Effect of a Market Orientation on Business Profitability

Research Articles OUTLINE Research Problem Research Theory Methodology Hypotheses Instruments Sample Findings Implications Future Research 1. The Effect of a Market Orientation on Business Profitability - Narver, John C., Slater, Stanely F., Journal of Marketing, Oct. 1990; Vol. 54, Iss. 4, p. 20-35. 2. Market Orientation: Antecedents and Consequences- Jaworski, Bernard J., Kohli, Ajay K., Journal of Marketing, July. 1993; Vol. 57, Iss. 3, p. 53-70. 3. A Refinement and Validation of the MARKOR Scale - Matsuno, Ken, Mentzer, John T., Rentz, Joseph O., Academy of Marketing Science Journal, Fall 2000; Vol. 28, Iss. 4, p. 527-539. 4. No such thing as Market Orientation A call for no more papers. Henderson, Steven; Management Decision, 1998; Vol. 36, Iss. 9, p. 598 5. Marketing, Strategic Planning and The Theory of the firm - Anderson, Paul F.; Journal of Marketing, Spring 1982; Vol. 46, Iss. 2, p. 15 6. Tough Questions for Developing Strategies - Day, George S., Journal of Business Strategy, Winter. 1986; Vol. 6, Iss. 3, p. 60 69 7. Antecedents and Consequences of Marketing Strategy Making: A Model and a Test - Menon, Anil, Bharadwaj, Sundar G., Adidam, Phani T., Edison, Steven W. Journal of Marketing, 1999; Vol. 63, Iss. 2, p. 18 40. 8. Customer Value: The Next Source for Competitive Advantage - Woodruff, Robert B., Academy of Marketing Science Journal, Spring 1997; Vol. 25, Iss. 2, p. 139 153 9. Untangling the Value Web - Cartwright, Shawn D., Oliver, Richard W., Journal of Business Strategy, Jan/Feb. 2000; Vol. 21, Iss. 1, p. 22-27. 10. Conceptualizing Measuring and Managing Customer-Based Brand Equity - Keller, Kevin ; Journal of Marketing, Jan. 1993; Vol. 57, Iss. 1, p. 1-22. 11. The Importance of Brand in Brand Extension - Broniarczyk, Susan M., Alba, Joseph W., Journal of Marketing Research, May 1994; Vol. 31, Iss. 2, p. 214-228. 12. Cultivating Service Brand Equity - Barry, Leonard L; Academy of Marketing Science, Winter 2000; Vol. 28, Iss. 1, p. 128-137. 13. Brand Positioning through Advertising in Asia, North America and Europe: The Role of Global Consumer Culture - Alden, Dana L., Steenkamp, Jan-Benedict E.M., Batra, Rajeev; Journal of Marketing Jan. 1999; Vol. 63, Iss. 1, p. 75-87. 14. Developing Buyer / Seller Relationships - Dwyer, Robert F, Schurr, Paul H., Oh, Sejo; Journal of Marketing, Apr. 1987; Vol. 51, Iss. 2, p. 11-27. 15. Relationship Quality in Services Selling: An Interpersonal influence Perspective - Crosby, Lawrence A., Evans, Kenneth R., Cowles, Deborah; Journal of Marketing; July 1990; Vol. 54, Iss. 3, p. 68 - 81. 16. An Integrated Model of Buyer-Seller Relationships - Wilson, David T.; Academy of Marketing Science, Fall 1995; Vol. 23, Iss. 4, p. 335-346. 17. Commitment-Trust Theory of Relationship Marketing - Morgan, Robert M., Hunt, Shelby D.; Journal of Marketing , July 1994; Vol. 58, Iss. 3, p. 20-38. 18. Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer - Iacobucci, Dawn L., Ostrom, Amy., Grayson, Kent; Journal of Consumer Psycology, 1995; Vol. 4, Iss. 3, p. 277-303. 19. A Reexamination of the Determinants of Customer Satisfaction Spreng, Richard A, Mackenzie, Scott B, Olshavsky, Richard W. Journal of Marketing , Chicago: July 1996. Vol. 60, Iss. 3; p. 15 33. 20. The Behavioral Consequences of Service Quality - Zeithaml, Valarie A., Berry, Leonard L. Parasuraman, A.; Journal of Marketing; April 1996; Vol. 60, Iss. 2, p. 31 - 45. 21. Customer Loyalty: Toward an Integrative Conceptual Framework - Dick, Alan S., Basu, Kunal ; Academy of Marketing Science Journal , Spring 1994; Vol. 22, Iss. 2, p. 99 -114. 22. Market Share and Customers Perception of Quality: When Can Firms Grow Their Way to Higher Vs Lower Quality - Hellofs, Linda L., Jacobson, Robert; Journal of Marketing; Jan. 1999; Vol. 63, Iss. 1, p. 16 - 25. The following journals are ones that are most often cited in the marketing literature. As such, these are the ones that you should incorporate into your article / case presentations. Academy of Management Executive California Management Review Columbia Journal of World Business Harvard Business Review Industrial Marketing Management Journal of Business Research Journal of Consumer Research* Journal of Health Care Marketing Journal of International Business Studies Journal of Macromarketing Journal of Marketing* Journal of Marketing Research* Journal of Product Innovation Management Journal of Strategic Management Journal of the Academy of Marketing Science* Long Range Planning Management International Review Sloan Management Review Strategic Management Journal.

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