Question: Research Assignment 4 Will Demonstrate: That you can ( 1 ) find trend information about an industry and its consumers, ( 2 ) document how
Research Assignment Will Demonstrate: That you can find trend information about an industry and its consumers, document how you searched for and found this information, evaluate the sources you found, and present that information in a professional manner to a thirdparty.
Topic: A brand you want to research. This could be the brand of a company, a product, or a service. Do not choose a nonprofit brand.
Scenario: A marketing team is planning a new marketing campaign for your topic brand As a market researcher, you have been asked to present this team with researchbased insights about the brand's industry and consumers, presented in a slide show. Your insights will shape the marketing campaign.
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