RESEARCH ASSIGNMENT

DISCUSSION:The assignment is tocreate a businessproposalforimplementing a social media entity into a business."Entity"can mean several tools. You don't have to propose more than two. You can propose three if you're comfortable with that.

Point Value: 100

Plagiarism:Allpapers will automatically be submitted toTurnItIn.com.No points will be awarded for plagiarized papers.DON'T cut/paste verbatim from other papers or online sources! TurnItIn is VERY good at catching that.

REREAD the above paragraph. Each semester I, and other instructors have the upsetting and disheartening job of dealing with plagiarized papers, and having to listen to students and classmates dissemble, lie, fib, feign ignorance and in some few cases admit that they did plagiarize. Don't do it, please. It's embarrassing for everyone.At the risk of boring you with Dad talk,TurnItIn WILL catch copied work.

Review APA (American Psychological Association) formatting and citation guidelines. There is much information online.

DUE DATE:ASAP

THE ASSIGNMENTDETAIL

Your product:an internalproposal to incorporate two social media tools in a particular business. The proposal is aimed at the company's new media director.

The problem:Your company's new media director is an internal person who was just promoted to the position. He/she admittedly knows little about social media use in business, but he/she is generally familiar with personal social media use.

The audience:your new media director; a related media project team consisting of function area Parties of Interest charged with integrating social media in the business.

Length:5-6 body pages; there will also be a title page and a reference page. The paper can be longer, but should not be shorter.

Components of the proposal:

*Title page: title of the paper (top third ); your name (middle) course name and number, instructor name (bottom third)

*a separate page after the title page, that includes a one-paragraph abstract of your paper. Heading is"Abstract", followed by the title of the paper, followed by the one paragraph abstract.

NOTE: an abstract is brief (250 words or so) that includes the purpose of the paper, the problem to be addressed, your solution, and the benefit of your solution. It is to be written after the body of the paper is complete.

* a very brief summary of the business problem; it is here that you describe the business; no more than one paragraph.

* the body of the paper will discuss two social media tools that have specific applications in the business.

* in each case, the discussion willbriefly summarizeeach social media tool; willdescribe specific applicationto the business; will include adiscussion on potential Return on Investmentof use of the tool; and will include abrief overviewof how that ROI can be measured

Formatline spacing, 1.5; font size 10-12, Times New Roman

Use APA formatting for references

Research: 4 sources are expected, included on a separate page at the end of the paper, titled"References."These may be references from our course materials. The APA has specific formatting expectations for online sources.