Question: Research indicates that the Millennial generation is developing as a new wine consumer segment in the United States (Barber et al., 2008; Olsen et al.,

Research indicates that the Millennial generation is developing as a new wine consumer segment in the United States (Barber et al., 2008; Olsen et al., 2007). You as an investigator find out the reasons that affect Millennials willingness to order wine in restaurants (250 words).

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