Question: Research information and write up a story/ project relating to benchmarking. State your industry, selected company and the performance benchmarks and explain how you can

Research information and write up a story/ project relating to benchmarking. State your industry, selected company and the performance benchmarks and explain how you can use the benchmarks for planning purposes.

Research information and write up a story/

Performance Benchmarks Use successful firms in the same or related industry as benchmarks Measures (Metrics) for benchmarking: 1. Customer-related measures 2. Process-related measures 3. Financial measures 4. Employee-related measures 5. Competition-related measures: Market share, cost of innovation, acquisition cost per new customer, number of new products commercialized per year, and so on

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