Research on the elaboration likelihood model $($ELM$)$ has shown that

Multiple Choice

celebrities are effective peripheral cues in a high$-$involvement situation.

celebrity endorsers have a significant effect on brand attitudes in low$-$involvement situations.

the quality of message arguments is likely to be very important in low$-$involvement situations.

the quality of message claims is always less likely to be persuasive than the status of celebrity endorsers.

peripheral cues are more important than detailed messages in high$-$involvement situations.