Question: Research Proposal Based on the case study below, write up a research proposal for this research project. Proposals should demonstrate sound theoretical and conceptual frameworks,

Research Proposal Based on the case study below, write up a research proposal for this research project. Proposals should demonstrate sound theoretical and conceptual frameworks, academic rigor, as well as feasibility and an ethical mindfulness. Word Limit: 2000-2500. Case Study Founded in 1976, US is a British-based enterprise with a production plant in Mexico. US is a global leader in the health and beauty segment at the forefront of cosmetic innovation. US is primarily engaged in the production and export of a wide range of skin care and cosmetic products which include body, bath, hair, nail and make-up aimed at both women and men. Like many companies, US centralizes all its strategic planning and decisions, as well as sales and marketing functions at its head office in Great Britain while doing the production and assembly work across the border for lower production cost. Over the years, US has expanded its range of products and production capacities and resources in order to seize market opportunities and has enjoyed quite healthy growth in terms of sales turnover and profits. The head office has 10 staff including a CEO, a general manager, a sales manager, an operation manager, and six other administrative staff. The production plant in Mexico has 450 staff including 40 managerial, supervisory, or administrative staff and 410 skilled workers. Business began declining with double-digit revenue losses in 2018. This was primarily attributed to the fierce competition in the markets and soaring production cost. The CEO and the senior management team began planning the future of the company and to look for ways to improve the efficiency and productivity of its employees. Business continued to deteriorate, so that by 2020, in order to find out what had gone wrong, the CEO formed a strategic task force consisting of all managers in Great Britain and several key managers responsible for the production plant in Mexico. After two weeks of exploration, the strategic task force concluded that knowledge within the organization was ineffectively managed; specifically, supervisors had little interest in what other supervisors were doing and practicing as they considered their tasks were the most important agenda. The strategic task force decided to undertake an in-depth investigation by hiring an external consultant. 3 You have been hired as the consultant and your mandate consists of writing up a research proposal which will demonstrate sound theoretical, conceptual frameworks, academic rigor, as well as an ethical mindfulness. Important: Management is NOT looking for recommendations but rather a research proposal with all the relevant sections.

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