Research shows that a short and basic structure serves as a platform for the food supply chain. Additionally, the business heavily integrate their processes with those of their raw materials suppliers (Backward integration), and they take seriously the coordination and integration of their cross-functional internal operations (internal integration). in addition. these businesses present themselves as having a reasonable level of customer integration (forward integration) you are managing supply chain activities at Shoprite Question. Examine using practical examples what must be considered from the client`s perspective for Shoprite channel strategy to be succesful