Question: Research shows using humorous advertising is most effective when it is used to a. reinforce and remind loyal customers about the benefits of a product

Research shows using humorous advertising is most effective when it is used to

a. reinforce and remind loyal customers about the benefits of a product

b. change consumers' deeply rooted values and attitudes

c. publicize new brands introduced in the market

d. shape attitudes when consumers already have a positive image of an advertised brand

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